Beverly Hillbillies Brands

NEWS UPDATE!!! Thursday, July 31, 2008


THE BEVERLY HILLBILLIES AND
BASS PRO SHOPS ARE
COOKIN’ UP SOMETHING GOOD

Fredericksburg, TX- Fischer & Wieser Specialty Foods, Inc., the company that brought
the world The Original Roasted Raspberry Chipotle Sauce, has announced that Bass Pro
Shops will carry The Beverly Hillbillies line. The product line, consisting of four
flavorful sauces, is not your typical hillbilly cuisine. Packaged in a 15.75 ounce bottle,
the products include: Uncle Jed’s Tennessee Whiskey Glaze, Granny’s Peach n’ Pepper
Pourin’ Sauce, Elly May’s Wild Mountain Honey BBQ Sauce and Jethro’s Heapin’
Helpin’ Steak Sauce. These sauces provide a perfect fit for Bass Pro Shops' food
offerings, as they complement myriads of game, fish and seafood, providing an instant
baste or glaze for such fare. They're easy to use both at home, or while hunting and
camping. They also make great gifts for the Beverly Hillbillies or outdoor enthusiast.

The Beverly Hillbillies line of specialty sauces was an exciting project for Fischer &
Wieser Specialty Foods. “We were thrilled to work with Max Baer, Jr., who teamed up
with us to create the sauces; he is an American icon,” Case D. Fischer, CEO and
President of the company states, “The Beverly Hillbillies is a brand everyone can connect
to. When you see the faces of the characters on the bottles, you start humming The Ballad
of Jed Clampett in your head.” Max Baer, Jr. agrees, “Americans love brands. They feel
comfortable with well-known products.”

Demographically, those people who grew up watching the show are the adults of today
and are very familiar with the warmth, humor, and good old-fashioned American fun the
series provided them. The Beverly Hillbillies ran for 9 years, airing 274 episodes. It has
since run on syndication for over 30 years in every major media market through either
local affiliates or national audience cable networks. It has a demographic reach of nearly
everyone in the US today. Baer states, “The Beverly Hillbillies has the ‘Billion Dollar
Advantage’. That’s what it would take in paid advertising to reach four generations of
Americans.” And a lot of these Americans shop at Bass Pro Shops, and relate to the
Beverly Hillbillies tradition and icons.

Fischer & Wieser Specialty Foods produces several different product lines encompassing
over 100 specialty items. To learn more about Fischer & Wieser Specialty Foods, Inc. and the products they make, log on to www.jelly.com or call 800.369.9257
 

SAUCES

Click Here to Purchase Online: Beverly Hillbillies Sauces